This Masters of Sales podcast features Vaibhav Bhargava to make you learn sales strategies in the banking sector. Vaibhav, an IIM Kozhikode alumnus, has been working with a large corporate bank for over 18 years. At present, he is managing Privilege Banking Segment and Channel at Pan India Level. His experience lies in Retail Banking. He has also worked in branch banking, sales and corporate office strategic profiles.
"Great salespeople are relationship builders who provide value and help their customers win" - Jeffrey Gitomer
Vaibhav is currently handling a team of 30 product managers and 15 channel managers with perfect professionalism, integrity and vision. Besides this, he is highly disciplined and does his projects with utmost ease. He is a leader who gives a chance to enhance oneself in work.
More so, his capabilities include brilliant analytics and in-depth knowledge on various sectors. His team management skills as well as ability to quickly analyse makes him a perfect fit for the banking sector.
Sales Strategies in Banking
When it comes to sales in banking, Vaibhav believes that through banking, all the customers' financial requirements can be fulfilled in an easy manner. They only need simple banking to accomplish their needs. Adding more to it, sales in banking are not just sales, it is a Solution Provider in financial services to help customers. For example, a loan facility is there to buy a home or car, an investment facility to grow money, etc.
In other words, to help customers solve their financial problems is to drive sales in banking. So basically, the first step in driving sales in any field is to figure out the needs of the customers. In order to know the customer's requirements, it's really important to understand your customer first, his purpose, intention or persona. Moreover, you can keep track on the life events of your customers. But, how? (Watch this podcast)
Apart from this, there are other ways to be friends with your customers such as engage with them, try to reach them via physical or digital modes. On the other side, rather than marketing or promoting your services to customers, tell them how your services can solve their problems in a detailed view. These basic steps will move you forward to drive more and more sales in any sector.
Hope this helps you out in learning sales strategies in the banking sector.
Enjoy the content, and for learning more sales strategies, stay tuned to EasyLeadz.